Wow! Explosive growth. That is what is expected from the Sports Nutrition market in the up coming years. The market research data shows this market growing from US$28 billion in 2015 to over $50 billion in 2022 (P&S Market Research). The analysts predict huge sector growth representing an 8.4 percent compounded annual growth rate from 2015 to 2022.
The United States was once again the largest market for sports products with a current growth value of 12 percent, according to Euromonitor International's recent report "Sports Nutrition in the U.S." It appears that the younger generation is the demographic that is driving this growth rate (25-34 years old).
The sports nutrition sub groups that seem to be the most active are (athletes, bodybuilders, weekend warriors, and weight watchers.) All of these groups are looking for new innovative products that are backed by science and proven to work. Products that are certified safe for sport are also in high demand.
Innovation and Technologies
New flavors technologies have been adapted by a few protein manufacturers. These new formulations create a clean tasting product while increasing protein and reducing carbohydrate content by 30 percent.
Cuvitus (know as Crownhealth Gherkin in Europe) is a whole fruit extract made from a special cultivar cucumber (Cucumis sativa) and was designed to provide relief from temporary muscle and joint pain resulting from exercise.
An additional emerging ingredient includes shilajit, a type of mineral pitch or rock humus found in the Himalayan Mountains in India and useful not just as a testosterone booster, but also as a booster of nitric oxide (NO), exercise and performance, and collagen.
Plant proteins are still gaining momentum in the Sports Nutrition market and surprisingly insect protein is also on the rise. This particular protein is usually derived from crickets and used in a lot of bar and powder formulations.
A run down of the top 2016 Sports Nutrition blog posts. (Articles written by Steve Myers)