Want to make a successful entry into the sports nutrition industry? You're not alone - but that doesn't mean you can't stand out from the pack, if you make the right decisions early on. Here's what matters most to your success:
A product with a market
To break into the sports nutrition industry successfully, you need to have a specific product and market in mind. It’s not enough to have a good general idea - to make an effective start, you need something you know you can sell and a market you know will want it. This is something to figure out very early, not late in the process.
A reliable manufacturer
Sports nutrition has been rife with questionable supplements for years now—don’t be a part of the problem. It’s not just unethical, it’s terrible for your business, too. Instead, work with a manufacturer that you can count on to help you put the best version of your product possible in front of customers. A good idea and a ready market need a good manufacturer between them.
Brand is king in sports nutrition, so it’s crucial that you know how you want to sell as much as what you want to sell. Some brands go the ‘bro science’ route, others establish themselves as the gentleman’s solution. Some aim at casual exercisers looking to improve the results they get from occasional workouts, others target the most intense of the intense, looking for every possible edge. Understand who you want to appeal to, and develop a brand that makes sense for that from top to bottom. Your manufacturer may be of help here - capsules and bottle design matter just as much in some ways as the rest of your marketing.
If customers don’t receive their orders consistently and quickly, they’re going to go somewhere else - no one wants to wait for their supplements to arrive. That’s wasted time in the gym if it causes a gap in their nutritional regimen, after all. So place a high priority on nailing down the logistics of fulfillment.
You should be surveying your customers thoroughly about customer satisfaction, and working to eliminate every conceivable complaint. Remember, this is a brand-driven industry. Brands live and die on what customers say about them, so make sure every word spoken, tweeted, liked, or blogged about your brand is positive. It’s worth investing in good CS to get it right.
If you'd like to learn more about succeeding in sports nutrition, putting together a new supplement product line and making your marketing work, contact JUSTNUTRA today.