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March 14, 2019

In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product.

The biggest question is what is t...

March 8, 2019

This is your go-to guide for all organic label claims you can put on a supplement.

Label claims and where you can put them have become a big question in this industry. Let's start with the different panels of a label.

Principle Display Panel (PDP): "The part of a label t...

February 27, 2019

The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team f...

February 14, 2019

What even is DSHEA?

If you don't know what "DSHEA" is, it is the Dietary Supplement Health and Education Act that was put to action in 1994. This act was created while Bill Clinton was in presidency and states that the FDA will effectively regulate the Dietary Supplemen...

January 24, 2019

Packaging is only packaging. Just slap your brand on a can, and call it a day. If you are a business owner that thinks like this, you are setting yourself up for failure.  Packaging is extremely important. Your packaging should help sell the product for you. In 2019, t...

January 16, 2019

There is no hiding that the eSports market has been blowing up for awhile. eSports teams are growing and the need to perform at a high level continuously is an issue for some eSports athletes. Yet, believe it or not, eSports Nutrition is still in it's infancy...

eSports...