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March 14, 2019

In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product.

The biggest question is what is t...

March 8, 2019

This is your go-to guide for all organic label claims you can put on a supplement.

Label claims and where you can put them have become a big question in this industry. Let's start with the different panels of a label.

Principle Display Panel (PDP): "The part of a label t...

January 24, 2019

Packaging is only packaging. Just slap your brand on a can, and call it a day. If you are a business owner that thinks like this, you are setting yourself up for failure.  Packaging is extremely important. Your packaging should help sell the product for you. In 2019, t...

January 10, 2019

Affiliate marketing has been taking storm in the marketing world because it's a proven way to create influence on the market. Affiliate marketing is a program created to partner influencers on different social media platforms. For each sale an affiliate partner creates...

November 29, 2018

A very popular question we get is "What are the best ways to market our supplement line?"

Influencer Marketing has been the talk of the industry for a while now and it is no secret that IT WORKS! It has shown that "30% of consumers are more likely to buy a product recom...

October 23, 2018

1.) Aim for Your Target Market

Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 

2.) Give Consumers What They Want, Not           What Yo...