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February 14, 2019

What even is DSHEA?

If you don't know what "DSHEA" is, it is the Dietary Supplement Health and Education Act that was put to action in 1994. This act was created while Bill Clinton was in presidency and states that the FDA will effectively regulate the Dietary Supplemen...

November 6, 2018

The supplement industry is a very competitive market and without taking the necessary steps, a supplement brand could fail very quickly. 

A lot of people have been coming out with fantastic ideas that could be huge. Their biggest issue is they haven't done the proper re...

October 23, 2018

1.) Aim for Your Target Market

Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 

2.) Give Consumers What They Want, Not           What Yo...

December 23, 2016

Want to make a successful entry into the sports nutrition industry? You're not alone - but that doesn't mean you can't stand out from the pack, if you make the right decisions early on. Here's what matters most to your success:

A product with a market

To break into t...

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10 Steps: How to Start a Successful Supplement Brand

November 6, 2018

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February 14, 2019