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March 14, 2019

In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product.

The biggest question is what is t...

February 27, 2019

The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team f...

February 14, 2019

What even is DSHEA?

If you don't know what "DSHEA" is, it is the Dietary Supplement Health and Education Act that was put to action in 1994. This act was created while Bill Clinton was in presidency and states that the FDA will effectively regulate the Dietary Supplemen...

January 10, 2019

Affiliate marketing has been taking storm in the marketing world because it's a proven way to create influence on the market. Affiliate marketing is a program created to partner influencers on different social media platforms. For each sale an affiliate partner creates...

November 6, 2018

The supplement industry is a very competitive market and without taking the necessary steps, a supplement brand could fail very quickly. 

A lot of people have been coming out with fantastic ideas that could be huge. Their biggest issue is they haven't done the proper re...

October 23, 2018

1.) Aim for Your Target Market

Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 

2.) Give Consumers What They Want, Not           What Yo...

September 28, 2018

Collagen has been such a hot topic recently, but what even is collagen? 

Collagen has been extremely popular in the cosmetic industry, which shows it could be a great skin product, but the uses go much further than that. Collagen is one of the most abundant proteins fou...