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March 8, 2019

This is your go-to guide for all organic label claims you can put on a supplement.

Label claims and where you can put them have become a big question in this industry. Let's start with the different panels of a label.

Principle Display Panel (PDP): "The part of a label t...

February 27, 2019

The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team f...

February 14, 2019

What even is DSHEA?

If you don't know what "DSHEA" is, it is the Dietary Supplement Health and Education Act that was put to action in 1994. This act was created while Bill Clinton was in presidency and states that the FDA will effectively regulate the Dietary Supplemen...

January 16, 2019

There is no hiding that the eSports market has been blowing up for awhile. eSports teams are growing and the need to perform at a high level continuously is an issue for some eSports athletes. Yet, believe it or not, eSports Nutrition is still in it's infancy...

eSports...

January 10, 2019

Affiliate marketing has been taking storm in the marketing world because it's a proven way to create influence on the market. Affiliate marketing is a program created to partner influencers on different social media platforms. For each sale an affiliate partner creates...

November 6, 2018

The supplement industry is a very competitive market and without taking the necessary steps, a supplement brand could fail very quickly. 

A lot of people have been coming out with fantastic ideas that could be huge. Their biggest issue is they haven't done the proper re...

October 23, 2018

1.) Aim for Your Target Market

Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 

2.) Give Consumers What They Want, Not           What Yo...