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In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product. The biggest question is what is the most effective method. Companies are spending millions on developing promotional ads and social media campaigns to have little success. A study was done at University of Pennsylvania Annenberg School for Com

This is your go-to guide for all organic label claims you can put on a supplement. Label claims and where you can put them have become a big question in this industry. Let's start with the different panels of a label. Principle Display Panel (PDP): "The part of a label that is most likely to be displayed, presented, shown, or examined under customary conditions of display for sale." Information Panel (IP): "The part of the label of a packaged product that is immediately to t