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The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team from the beginning, you will have less bumps along your road to success. To help you plan out your foundation, we have put together the key factors we have seen in our clients and what has set them towards succes

What even is DSHEA? If you don't know what "DSHEA" is, it is the Dietary Supplement Health and Education Act that was put to action in 1994. This act was created while Bill Clinton was in presidency and states that the FDA will effectively regulate the Dietary Supplement Industry for Good Manufacturing Practices. Sounds great, but in reality this act wasn't as effective as we all hoped it to be. 25 YEARS LATER! After a mere quarter century, the FDA recognized that their are s

Packaging is only packaging. Just slap your brand on a can, and call it a day. If you are a business owner that thinks like this, you are setting yourself up for failure. Packaging is extremely important. Your packaging should help sell the product for you. In 2019, the market is changing. Consumers are demanding for more. But what are they looking for? When you are designing your packaging, consider the following. Differentiate Yourself From Other Brands! When your customer

Affiliate marketing has been taking storm in the marketing world because it's a proven way to create influence on the market. Affiliate marketing is a program created to partner influencers on different social media platforms. For each sale an affiliate partner creates, they will be paid a commission. Affiliate marketing has been known as one of the best online marketing platforms because THERE IS NO RISK. Your affiliate partners do not get paid unless they are creating busin

THE PROHIBITION IS OVER! On December 10, 2018, the 2018 Farm Bill House/Senate Conference Committee released its Conference Report. You can either read the 807 Page report or read this short summary on what this means for Hemp, CBD, and the industry! Hemp is now been removed from the Controlled Substance Act (CSA). This means the Drug Enforcement Administration (DEA) can no longer interfere with interstate commerce of Hemp and hemp products such as cannabidiol (CBD) hemp extr

The supplement industry is a very competitive market and without taking the necessary steps, a supplement brand could fail very quickly. A lot of people have been coming out with fantastic ideas that could be huge. Their biggest issue is they haven't done the proper research and planning before launching. In order to have a successful business, you need to have a high-quality product, a researched target market, proper marketing methods, consistent distribution, cover all leg

1.) Aim for Your Target Market Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 2.) Give Consumers What They Want, Not What You Want It is important as a business owner to take yourself out of the story. At the end of the day, your business is built around your target market so you should give the people what they want. Sometimes they