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In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product. The biggest question is what is the most effective method. Companies are spending millions on developing promotional ads and social media campaigns to have little success. A study was done at University of Pennsylvania Annenberg School for Com

The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team from the beginning, you will have less bumps along your road to success. To help you plan out your foundation, we have put together the key factors we have seen in our clients and what has set them towards succes

What even is DSHEA? If you don't know what "DSHEA" is, it is the Dietary Supplement Health and Education Act that was put to action in 1994. This act was created while Bill Clinton was in presidency and states that the FDA will effectively regulate the Dietary Supplement Industry for Good Manufacturing Practices. Sounds great, but in reality this act wasn't as effective as we all hoped it to be. 25 YEARS LATER! After a mere quarter century, the FDA recognized that their are s

The supplement industry is a very competitive market and without taking the necessary steps, a supplement brand could fail very quickly. A lot of people have been coming out with fantastic ideas that could be huge. Their biggest issue is they haven't done the proper research and planning before launching. In order to have a successful business, you need to have a high-quality product, a researched target market, proper marketing methods, consistent distribution, cover all leg

1.) Aim for Your Target Market Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 2.) Give Consumers What They Want, Not What You Want It is important as a business owner to take yourself out of the story. At the end of the day, your business is built around your target market so you should give the people what they want. Sometimes they

Collagen has been such a hot topic recently, but what even is collagen? Collagen has been extremely popular in the cosmetic industry, which shows it could be a great skin product, but the uses go much further than that. Collagen is one of the most abundant proteins found in the human body. These proteins make up several different parts of the body, such as tendons, ligaments, skin, and muscle. With sufficient amounts of protein, Vitamin C, and other vitamins and minerals, you

Want to make a successful entry into the sports nutrition industry? You're not alone - but that doesn't mean you can't stand out from the pack, if you make the right decisions early on. Here's what matters most to your success: A product with a market To break into the sports nutrition industry successfully, you need to have a specific product and market in mind. It’s not enough to have a good general idea - to make an effective start, you need something you know you can s