Gain Knowledge

In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product. The biggest question is what is the most effective method. Companies are spending millions on developing promotional ads and social media campaigns to have little success. A study was done at University of Pennsylvania Annenberg School for Com

This is your go-to guide for all organic label claims you can put on a supplement. Label claims and where you can put them have become a big question in this industry. Let's start with the different panels of a label. Principle Display Panel (PDP): "The part of a label that is most likely to be displayed, presented, shown, or examined under customary conditions of display for sale." Information Panel (IP): "The part of the label of a packaged product that is immediately to t

The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team from the beginning, you will have less bumps along your road to success. To help you plan out your foundation, we have put together the key factors we have seen in our clients and what has set them towards succes

Packaging is only packaging. Just slap your brand on a can, and call it a day. If you are a business owner that thinks like this, you are setting yourself up for failure. Packaging is extremely important. Your packaging should help sell the product for you. In 2019, the market is changing. Consumers are demanding for more. But what are they looking for? When you are designing your packaging, consider the following. Differentiate Yourself From Other Brands! When your customer

There is no hiding that the eSports market has been blowing up for awhile. eSports teams are growing and the need to perform at a high level continuously is an issue for some eSports athletes. Yet, believe it or not, eSports Nutrition is still in it's infancy... eSports teams recognize that nutrition is an important factor to keep their team performing like experts. Teams have taken action by hiring nutritionist to make sure their athletes are eating the right foods and takin

Affiliate marketing has been taking storm in the marketing world because it's a proven way to create influence on the market. Affiliate marketing is a program created to partner influencers on different social media platforms. For each sale an affiliate partner creates, they will be paid a commission. Affiliate marketing has been known as one of the best online marketing platforms because THERE IS NO RISK. Your affiliate partners do not get paid unless they are creating busin

1.) Aim for Your Target Market Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 2.) Give Consumers What They Want, Not What You Want It is important as a business owner to take yourself out of the story. At the end of the day, your business is built around your target market so you should give the people what they want. Sometimes they

Want to build a sports nutrition brand that can thrive in a sea of competitors? Follow these seven tips and you may just make it work: 1. Deliver a strong brand proposition If your brand doesn’t make a strong proposition, it may as well not exist. You need to know your target customer and ideal product and how the two connect before you develop this aspect of your marketing—once you do, stick to it. A proposition that changes with the wind isn’t much better than none at al