Want to build a sports nutrition brand that can thrive in a sea of competitors? Follow these seven tips and you may just make it work:
1. Deliver a strong brand proposition
If your brand doesn’t make a strong proposition, it may as well not exist. You need to know your target customer and ideal product and how the two connect before you develop this aspect of your marketing—once you do, stick to it. A proposition that changes with the wind isn’t much better than none at al
If you want to succeed in the supplement industry, you need to avoid making the mistakes which have killed so many entrants before you. Here are five of the most common mistakes that could end your brand before it really gets started.
1: Starting without a plan
To break into sports nutrition supplements or any other corner of the supplement industry, you need to start with a clear, detailed plan. It’s important that you have a product in mind and a customer for that produ