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In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product. The biggest question is what is the most effective method. Companies are spending millions on developing promotional ads and social media campaigns to have little success. A study was done at University of Pennsylvania Annenberg School for Com

The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team from the beginning, you will have less bumps along your road to success. To help you plan out your foundation, we have put together the key factors we have seen in our clients and what has set them towards succes

What even is DSHEA? If you don't know what "DSHEA" is, it is the Dietary Supplement Health and Education Act that was put to action in 1994. This act was created while Bill Clinton was in presidency and states that the FDA will effectively regulate the Dietary Supplement Industry for Good Manufacturing Practices. Sounds great, but in reality this act wasn't as effective as we all hoped it to be. 25 YEARS LATER! After a mere quarter century, the FDA recognized that their are s

There is no hiding that the eSports market has been blowing up for awhile. eSports teams are growing and the need to perform at a high level continuously is an issue for some eSports athletes. Yet, believe it or not, eSports Nutrition is still in it's infancy... eSports teams recognize that nutrition is an important factor to keep their team performing like experts. Teams have taken action by hiring nutritionist to make sure their athletes are eating the right foods and takin

Affiliate marketing has been taking storm in the marketing world because it's a proven way to create influence on the market. Affiliate marketing is a program created to partner influencers on different social media platforms. For each sale an affiliate partner creates, they will be paid a commission. Affiliate marketing has been known as one of the best online marketing platforms because THERE IS NO RISK. Your affiliate partners do not get paid unless they are creating busin

The supplement industry is a very competitive market and without taking the necessary steps, a supplement brand could fail very quickly. A lot of people have been coming out with fantastic ideas that could be huge. Their biggest issue is they haven't done the proper research and planning before launching. In order to have a successful business, you need to have a high-quality product, a researched target market, proper marketing methods, consistent distribution, cover all leg

1.) Aim for Your Target Market Your money is where your target market is. Identify who these people are. What do they like? Where do they eat? Where do they work out? Who do they look up to? Identify, then target. 2.) Give Consumers What They Want, Not What You Want It is important as a business owner to take yourself out of the story. At the end of the day, your business is built around your target market so you should give the people what they want. Sometimes they

With all the latest news about intermittent fasting bringing it to the forefront of nutrition research, it's no wonder many entrepreneurs are investigating its potential. If you're working on a start-up, a business expansion, or any other project that demands a copious amount of brain processing power, you're likely in search for a focus aid that won't leave you feeling run down. Short term and properly paced fasts may help you sharpen your focus and boost your mental powers

Want to build a sports nutrition brand that can thrive in a sea of competitors? Follow these seven tips and you may just make it work: 1. Deliver a strong brand proposition If your brand doesn’t make a strong proposition, it may as well not exist. You need to know your target customer and ideal product and how the two connect before you develop this aspect of your marketing—once you do, stick to it. A proposition that changes with the wind isn’t much better than none at al

If you want to succeed in the supplement industry, you need to avoid making the mistakes which have killed so many entrants before you. Here are five of the most common mistakes that could end your brand before it really gets started. 1: Starting without a plan To break into sports nutrition supplements or any other corner of the supplement industry, you need to start with a clear, detailed plan. It’s important that you have a product in mind and a customer for that produ