Thank You Social Media! Positive Peer Pressure Creating A Fitness Movement!
In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product. The biggest question is what is the most effective method. Companies are spending millions on developing promotional ads and social media campaigns to have little success. A study was done at University of Pennsylvania Annenberg School for Com
