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In a world where one out of every three Americans are obese and 43% of Americans get an insufficient amount of exercise, supplement brands are fighting to put messages in front of Americans to motivate exercise and to buy their product. The biggest question is what is the most effective method. Companies are spending millions on developing promotional ads and social media campaigns to have little success. A study was done at University of Pennsylvania Annenberg School for Com

The most important part of a big building is it's foundation. If you plan on building a big company, your starting focus should also start at it's foundation. Your team should hold the same values and vision for the future of this company. If you build the right team from the beginning, you will have less bumps along your road to success. To help you plan out your foundation, we have put together the key factors we have seen in our clients and what has set them towards succes

There is no hiding that the eSports market has been blowing up for awhile. eSports teams are growing and the need to perform at a high level continuously is an issue for some eSports athletes. Yet, believe it or not, eSports Nutrition is still in it's infancy... eSports teams recognize that nutrition is an important factor to keep their team performing like experts. Teams have taken action by hiring nutritionist to make sure their athletes are eating the right foods and takin

With all the latest news about intermittent fasting bringing it to the forefront of nutrition research, it's no wonder many entrepreneurs are investigating its potential. If you're working on a start-up, a business expansion, or any other project that demands a copious amount of brain processing power, you're likely in search for a focus aid that won't leave you feeling run down. Short term and properly paced fasts may help you sharpen your focus and boost your mental powers

Ketogenic dieting is on the rise as the health risks of sugar and a better understanding of the role of carbs and fats in obesity grows in the dieting community. An approach to High-Fat Low-Carb dieting which pushes the body into a ketogenic state, where ketones are produced and used in place of glucose, ketogenic dieting has been used for years by type II diabetics and those suffering certain types of seizure. As with any diet, there are certain supplements which can targ

Omega-3 fish oils have become one of the most popular trending superfoods in recent years due to their numerous health benefits. Omega-3 fatty acids are essential for a healthy diet and can have various positive effects on well-being. Here are a few reasons to make sure your customers know about omega-3. The American Heart Association recommends eating fish at least twice a week. Supplements are another quick and easy way your customers can get their recommended omega-3 int

Want to build a sports nutrition brand that can thrive in a sea of competitors? Follow these seven tips and you may just make it work: 1. Deliver a strong brand proposition If your brand doesn’t make a strong proposition, it may as well not exist. You need to know your target customer and ideal product and how the two connect before you develop this aspect of your marketing—once you do, stick to it. A proposition that changes with the wind isn’t much better than none at al

If you want to succeed in the supplement industry, you need to avoid making the mistakes which have killed so many entrants before you. Here are five of the most common mistakes that could end your brand before it really gets started. 1: Starting without a plan To break into sports nutrition supplements or any other corner of the supplement industry, you need to start with a clear, detailed plan. It’s important that you have a product in mind and a customer for that produ

At JustNutra every year we like to choose a charity that is making a positive difference in the world. We believe helping others is the foundation for all humanity. For 2017 we pledge to donate 5% of our profits to ShelterBox.org My wife Lisa and I spent last Saturday at a Rotary Day with the United Nations. We learned about the work of an amazing company www.shelterbox.org that drops emergency shelter boxes to areas around the world that are victims of natural disasters. W

Wow! Explosive growth. That is what is expected from the Sports Nutrition market in the up coming years. The market research data shows this market growing from US$28 billion in 2015 to over $50 billion in 2022 (P&S Market Research). The analysts predict huge sector growth representing an 8.4 percent compounded annual growth rate from 2015 to 2022. The United States was once again the largest market for sports products with a current growth value of 12 percent, according to E